THE DIGITAL MARKETING CAMPAIGN
A digital marketing campaign is given by the building blocks and actions that make up the strategy. These will allow you to achieve the defined goal. For example, you can choose to launch a campaign by sharing some of your most interesting or popular content on a particular social media, such as Twitter or LinkedIn, to generate more leads (which can be a key element of the strategy).
STEPS OF A SUCCESSFUL DIGITAL MARKETING STRATEGY;
DEFINE THE GOALS
To prepare your strategy, bring together the company's teams and managers to establish a path in unison. It is about discussing goals over a specific period.
Depending on the needs formulated in the analysis phase, different objectives are possible, including:
- Visibility: developing awareness of your brand and your online presence,
- Traffic: Generating Visits,
- Lead: generation of prospects, conversion,
- Customer experience: improve the consumer experience.
Also, define your expectations for the strategy you intend to develop: is it a single product or a product catalog? A range of the company or the whole offer?
DEFINE THE KEY PERFORMANCE INDICATORS
Key Performance Indicators (KPIs) will help you measure performance effectively. E.g.: youtube views
https://buyyoutubviews.com
- SEO ranking
- the rate of traffic generated on your website
- the conversion rate
- of the time spent on your site
- ROI (return on investment)
DEFINE YOUR BUDGET
As for the budget, it will determine the means you will use to achieve your goals. There is a wide variety of possibilities on the web, all of which have their advantages and disadvantages, as well as their costs. It's up to you to assess which financial investment best suits your needs. Isn't your budget high? Don't worry; there are many solutions that, with a small budget, offer excellent tools to grow.
IDENTIFY YOUR PERSON.
"Buyer personas" means the target group to which your offer is addressed. It is about knowing in depth what you want "your person," the model customer according to variables of all kinds that can range from age to favorite activities during the weekend. Do not look at a generic target but aim at a specific person.
IS THE IMAGE YOU SHOW ON THE SITE SUITABLE?
The website is the showcase of your brand. It must be treated with care because it is the first point of contact not only with potential customers but also with partners, suppliers, and collaborators. All those with whom you relate will express an opinion, albeit unconsciously, on you by looking at the home page. When someone comes to your house, don't you make sure that everything is at its best? Same speech for the site.
The domain name must also be taken into consideration, as it acts as a gateway to the universe of your brand.
Finally, depending on your goals, it is important to think about the format of your online presence: showcase site, e-commerce site, the marketplace, blog, etc.
ACTION PLAN!
Well, after all these preparatory phases, we are almost ready to act: only one action plan is missing. The action plan must be in line with the Customer Journey according to its progress through the conversion funnel. It is a question of defining which levers must be activated for each of these phases (acquisition> conversion> retention).
